Kindly Earth · branding illustrations & animation

Role | Direction, design, animation, compositing & production

Kindly Earth are a UK-based company, specialising in a new type of green water burial called resomation. It's an eco friendly alternative to cremation, which I was surprised to learn, is a super polluting way to leave this earth.

I created a collection of branding illustrations and an animated film; to explain their environmentally friendly services and put a human (albeit drawn) face to a sensitive service.

Using water as a familiar visual metaphor, the illustrations and the explainer animation both convey new technology, and touch on the sensitive subject of death, while speaking gently about it to people, who are, perhaps, in the midst dealing with the loss of a loved one or planning their own funeral.

Script · Thit Hvidtfeldt 
Producer · Sarah Borup
Additional animation · Pernille Flyvholm
Music & sound design · Astrid Lund
Speak · Elizabeth Schenk & SpeakOnline